We complain incessantly about 'The Establishment' when it comes to politics. We loathe the dishonesty in our politicians. We hate how career-orientated they are and how cronyism has afflicted every major party & leader since the beginning of time.
I began using Facebook over 9 years ago now when they took over the reigns from MySpace as the go-to hub for online community-building and marketing. They quickly began to feel like the mothership, a huge, vast, global sponge that absorbed everything in it's path. Aside from their lack of music player implementation, what appealed as a user was their sleek and easy-to-use interface and the under-one roof nature of their site.